Sword and the Script

JANUARY 7, 2020

This was for comparison purposes – to see if the results would be helpful to me as an agency and PR practitioner working hard for clients every day. Below is a look at a sidebar analysis showing media type, sentiment, estimated reach (as provided by integration with Similar Web), and other metrics: 3) Social media monitoring in Agility.

Tools 82

Tools Comparison Media System 82

Sword and the Script

FEBRUARY 11, 2017

If audio search isn’t enough of a new twist on an old web habit, welcome to visual search. By comparison, users make an estimated two trillion searches on Google per year. I have used Livefyre as the commenting platform on this blog for a long time – and have been very impressed with the company’s community and customer service.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

JULY 2, 2019

The company rolled out three new chat channels to provided 24/7 support to customers. Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. Now I’m a customer, I used the same channel for support, which has made it all fairly seamless for me.

Trends 60

Trends Media Report Technology 60

Sword and the Script

OCTOBER 27, 2020

That’s a message I heard over and over again on a call earlier this month with CEO Gregory Galant and Vanessa Hannay who leads customer success for the company. The pair provided an overview of the company and a web demonstration of the product which is the basis for this PR tech briefing. Click any image for higher resolution.

Pitching 85

Pitching Media System Tools 85

Sword and the Script

MARCH 15, 2022

The company does not field its own web crawler, so it gets all its content through partnerships. They are working through some of the paywall challenges – hoping to balance customer needs and cost. It provides monitoring for print news, online news, broadcasts, podcasts and social media.

Tools 157

Tools Media Software Analysis 157

Sword and the Script

DECEMBER 20, 2022

Online communities deepen connections and build relationships with customers and prospects that impact product development, customer service, and marketing strategies.”. ~ Grace Platon , Communications Strategist, Communicate Grace, LLC. PR adopts AI as a research and content tool. AI writes the editorial calendars.

Marketing 187

Marketing Content Marketing Data Social Media 187

Stephen Waddington

NOVEMBER 19, 2017

There’s a growing recognition of the opportunity to use the social web as a means of engaging directly with a variety of stakeholders including customers, employees, prospects and suppliers. By comparison the speech recognition built into Apple iOS and Google apps is incredible. It was a lousy experience. Have a go for yourself.

Publicity 164

Publicity Ethics Data Community 164