Comparison Consumer Employee International 
ImPRessions - Crenshaw Communications
SEPTEMBER 6, 2022
What stands out is how poorly the “preventive-focused” companies fared in comparison to others. Pulling an entire team off a PR program, whether through an outside agency or internal layoffs, means that team may not be available once PR resumes. In comparison to advertising, PR is both more cost-effective and more flexible.
Sword and the Script
JUNE 7, 2022
Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). Cision releases internal DE&I report.
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Burrelles Fresh Ideas
MAY 9, 2023
Consumers engage with companies or brands in many different ways—across multiple platforms and channels. You now have valid, comprehensive data that you will use to tell the story of how the investment in PR and these communications activities all build to take consumers ‘through the funnel’ and to your goal. But don’t stop there!
PR Conversations
AUGUST 5, 2015
The 1980s was the boom period decade for the financial PR sector – making Chases’ chapter seem genteel in comparison: What should be the goals of a program for stockholder relations: Simply put, the aim should be to cultivate the investor’s friendliness and loyalty to his company.
Sword and the Script
DECEMBER 20, 2022
They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Internal comms takes center comms stage in hybrid work. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale.
Contently - Strategy
MAY 7, 2020
But there was one part that I had to learn how to master as I got more experience: the art of the internal sell. When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content marketing strategy that will absolutely delight your customers.
Stephen Waddington
AUGUST 19, 2019
Studying at university is a consumer experience. International working, being always on, and a 24/7 economy are the drivers for employers. There’s a corresponding set of drivers that means employees are demanding flexibility. Employees needs to recognise that it’s a two-way street. There’s a shift in pace and structure.
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