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What You Can Do With a Public Relations Degree

5W PR

Public relations specialist PR specialists develop and implement communication strategies to promote and protect client or organizational reputation. They create press releases , media pitches, and coordinate interviews to generate positive media coverage.

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Helsinki, Finland – Growth Path Ahead

Landis PR

It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment. It should be pointed out that many large companies have found Finland a lucrative country to invest in. For the original blog, please visit here.

Radio 64
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Crisis Management Lessons From Boeing’s 737 Max Disasters

PRSay

When two of Boeing’s new 737 MAX passenger jets crashed within five months of each other in late 2018 and early 2019, killing a total of 346 people in Ethiopia and Indonesia, the company faced the worst crisis in its 100-year history. And [we tried] to figure out what we can do as a company to assist them through their grief.

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What to Look for When Choosing a PR Agency 

Landis PR

Once you set your needs, goals, budget, and resources, you’ll better be able to identify agencies that are a good fit. Interview Your Top Choices Tap into your network for recommendations, and look at lists of award-winning agencies (PRSA’s Anvil Award winners – which include Landis – are a good place to start).

Agency 52
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How To Hire The Best PR Firm For You

PR Insiders

Firms also have a whole range of specialties, from crisis communications to public affairs to research and analysis. I shared some practical tips for doing just that in my book, Gaining the Publicity Edge: An Entrepreneur’s Guide to Growing Your Brand Through National Media Coverage.

Radio 78
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Essential Guide To Effective Communication Measurement For CMOs

Landis PR

They might be looking for ways to back up next year’s budget proposal, or to prove how indispensable they are within the company. Yet there’s no question that communication is a pivotal factor for the success of any organisation and a cornerstone of operations in times of crisis.

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Event Sustainability — The Triple Bottom Line

Landis PR

The triple bottom line leans into the impression a company makes on its people, profit, and the planet, while ESG uses a more specific set of criteria to assess a company’s sustainability in environmental, social, and governance realms. Investors often use ESG to assess the risk and potential return of an investment.