ImPRessions - Crenshaw Communications
JULY 14, 2016
When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. Truly catastrophic events like the terrorist attack on 9/11 or key events during the 2007 financial crash, have ramifications that make PR considerations recede in comparison. (I Low-risk, high-reward. Go with it.
Sword and the Script
MARCH 24, 2020
Product launches and marketing campaigns are getting delayed. For comparison, £50 million is worth about $58 million USD at today’s rates. And that’s why smart, cost-conscious companies should absolutely, positively not cut the marketing and PR budget right now. This is about to happen again. It’s already started.
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ImPRessions - Crenshaw Communications
OCTOBER 16, 2017
Once Labor Day is over, many companies refocus on end-of-year goals and work hard to reach their objectives as the fourth quarter looms. Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare Product Launches.” Get into online and broadcast gift guides.
Polaris
DECEMBER 10, 2014
Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. You can send company news to keep them in the loop and information on upcoming product launches and promotions to drive sales. Bottom line: email newsletter or blog subscriber?
ImPRessions - Crenshaw Communications
FEBRUARY 17, 2017
The beauty of public relations, in comparison to traditional advertising and even some forms of direct marketing, is that it is built for flexibility. We had a strong program idea for a mattress company that wanted to be linked with healthy sleep. Make it flexible. One key tactic doesn’t a plan make.
Sword and the Script
DECEMBER 20, 2022
c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. We’ll see more companies hire copywriters to ensure narratives remain consistent.”. “I see a few things.
PR 20/20
MAY 24, 2018
But in reality, how much time are marketers really devoting to these types of roles in comparison to planning ? Have they previously interacted with your company? You’ve made it to the very last step before you can officially launch your hackathon— establish company milestones. New website launch. The list goes on.
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