ReimaginePR
JUNE 13, 2016
What, you didn’t think you needed to create a story for your product launch? In today’s article, I’ll show you how to incorporate an irresistible story into your launch so your product goes from zero to sixty, figuratively speaking, in no time. How to Incorporate Stories into Your Product Launch.
ImPRessions - Crenshaw Communications
JULY 14, 2016
When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. Truly catastrophic events like the terrorist attack on 9/11 or key events during the 2007 financial crash, have ramifications that make PR considerations recede in comparison. (I Low-risk, high-reward. Go with it.
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Sword and the Script
MARCH 24, 2020
Product launches and marketing campaigns are getting delayed. For comparison, £50 million is worth about $58 million USD at today’s rates. So that’s it…here it comes: Campaigns are delayed, which means pipeline dries up, which means deals don’t close.
NewsWhip
JANUARY 27, 2022
We looked at how interest in Veganuary has reduced over the years, but honed in on the brands whose vegan products are maintaining momentum for veganism. Veganuary and vegan product launches have been making headlines for years now, and capturing huge amounts of media and public attention.
Polaris
DECEMBER 10, 2014
Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. You can send company news to keep them in the loop and information on upcoming product launches and promotions to drive sales. Bottom line: email newsletter or blog subscriber?
ImPRessions - Crenshaw Communications
FEBRUARY 17, 2017
The beauty of public relations, in comparison to traditional advertising and even some forms of direct marketing, is that it is built for flexibility. Those might be when a specific deliverable is achieved, or it can be tied to the impact of a campaign or tactic, like the midpoint for total number of shares for a social media promotion.
Sword and the Script
SEPTEMBER 3, 2019
The PR Week story is the only information about the product launch that seemed to be available – there was no announcement that I saw. By comparison, WeWork is valued at $44 billion. PR Week reports the company was founded in 2017, has raised a little over a million in funding and has 22 customers.
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