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The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. The numbers for radio are impressive!

Radio 74
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Why Advertising Isn’t Dead

Cision

Taking advantage of both of these factors, companies like Procter & Gamble began to sponsor radio dramas and comedy shows — even threading the use of branded products directly into the storylines of some of the shows. In the 1970s, the soaps moved mainly from radio to television. Reality TV Sparked New Opportunities.

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5 Tips to Pitching Success – When PR Stands for “Personal” Relations

Deirdre Breakenridge

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. Yes, there is still print and broadcast media.

Pitching 150
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A Dummies Guide to Digital PR

5W PR

PR in its traditional form refers to networking with journalists in a bid to get featured in print publications. In times past, the goal of a publicist was to get their clients featured in media like newspapers, magazines, radio, and television. Traditional. What Does Digital PR Involve?

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Lockdown letter: humanising business and media

Stephen Waddington

Jack Munroe, food writer, journalist and activist is helping her community cook its way through lockdown. High profile influencers inevitably attract attention but there’s lots of good work on Instagram and Tik Tok where influencers are helping their communities with learning, mental health and wellbeing. Please come and join us.

Media 83
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Campus Media 101: What You Need to Know to Reach Student Journalists and Their Audiences

Beyond PR

The university radio or TV station. Community college newsletters or magazines. While some publications have reduced print frequency in the face of the changing media landscape, the amount of content being produced by their newsrooms has not changed. The college newspaper. It has gone digital.

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How to Use Dynamic Listening to Reach New Customers

Cision

Whether your business needs revolve around online, print, television and radio broadcast, or social channels including Twitter, Facebook, Instagram and YouTube, Cision® Communications Cloud will ensure the impactful conversations that affect your brand and industry will never fall through the cracks. How to do that?

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