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Letter from BETT

Stephen Waddington

Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. Community based learning and the application of technology in learning were strong themes. There are powerful insights for internal and corporate communication.

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PR and propaganda in Ukraine

Stuart Bruce

On Thursday evening CIPR International hosted an excellent discussion on the work of the Ukraine Crisis Media Center. Since inception the Center has evolved into a key communications hub with outreach to both internal audiences in Ukraine as well as conducting active outreach to opinion formers and the media outside of Ukraine.”

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Applying the deep roots of rhizomatic learning to relationship strategies in public relations

PR Conversations

Public relations is viewed as boundary-spanning, facilitating internal and external relationships, communicating outwards and inwards, and seeking greater influence through upwardly mobile career development. The organisation is conceptualised in hierarchical, interconnected terms.

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An experiment of work/life harmony as a #SMprof

Karen Freberg

You sometimes have to be brave and stand on your two feet and say “Houston, we have a PR community problem.” For example, I did not attend AEJMC for this very reason because for the last few years, instead of being evaluated on merit and the actual work, internal politics came into play. Because of the value that is given.

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The joy of pain – VW, schadenfreude and public relations

PR Conversations

I know how difficult it can be to get information, particularly when you work for a national office of an international operation. They call for maintaining dialogue within networks of relationships within and outside the organization (including communities of practice to facilitate problem-resolution).

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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Seeking value and deeper insight into a company’s long-term sustainability objectives and activities, attentive consumers and investors want to know that the company they are supporting is not profiting at the expense of the environment or people (such as employees or related communities).

Ethics 40
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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Seeking value and deeper insight into a company’s long-term sustainability objectives and activities, attentive consumers and investors want to know that the company they are supporting is not profiting at the expense of the environment or people (such as employees or related communities).

Ethics 40