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Fixing the broken web

Stephen Waddington

A new #FuturePRoof guide highlights the ills of the web. It’s the start of an important conversation about how communicators tackle disinformation and fix the broken web. The great hope of the world wide web in 1989 was that it would democratise the publication and sharing of information.

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Beyond the Press: Navigating the Diverse Landscape of News Channels and Platforms

The Proactive Report

The online space has become a host for the digital homes of both legacy news outlets and new, “born on the web” news outlets. Moreover, advocating for transparency and accountability in news reporting reinforces the importance of ethical journalism and upholds the public’s right to accurate and reliable information.

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Future of PR: 2020 edition

Stephen Waddington

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. Progress is slow.

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The Present & Future Tech Trends PRs Should Prepare For

Cision

Content optimization for the mobile and semantic web. Underneath that, however, is the quieter and even bigger shift towards the semantic web. Sometimes people enter a web search to see a variety of results from deliberate sources, but other times, they’re just looking for an authoritative answer to a question.

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Journalism and News Trends for PR Pros

Cision

Many of these sites have active communities of commenters, creating another opportunity to engage. Tim Berners-Lee, who invented the World Wide Web, declared “ data-driven journalism is the future.” For example, they are more likely to turn to newspapers (print or online) for local news. More data journalism.

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Should you feel ashamed for reading the hard copy newspaper?

Communications Conversations

Those that poo-poo print newspapers claim they can get their news elsewhere on the web. People with ethics. People who (hopefully) care about the community they live in. Now, I know the print newspaper has its downsides. Learn from people who know what the hell they’re talking about. OK, you got me again.

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Media relations is thriving

Stephen Waddington

Shortly after the publication of his book, the public relations profession spotted the opportunity to communicate with publics at scale via the media rather than direct public engagement. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.