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Barry Moltz on ChangeMasters, Small Business and Social Media

wiredPRworks

Thanks to Barry for having me on his “Small Business Radio Show” to talk about redefining PR and for agreeing to be a guest on mine. There’s probably no better person on the planet to talk about small business and marketing than Barry. I still need to take it. ?? It has been translated into Korean and German.

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The Future of Twitter

The Proactive Report

Used correctly, Twitter can have a huge impact on customer service, perception and reputation. It’s become an International dial tone, like the internet itself, like your phone service or your AM, FM, and Ham Radio spectrum. Lee Odden Top Rank Marketing. Source: Forbes.com). Chris Abraham Gerris. Gini Dietrcih.

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How to Measure PR and Marketing Outcomes on Snapchat

Waxing UnLyrical

Leah Fein-Roque , who specializes in tech PR and digital marketing understands the Snapchat appeal personally: “I have a 21, 19 and 16 year old using it mostly for everything including texting. But these metrics probably are not informative about how your Snapchat campaigns are contributing to your overarching PR or marketing goals.

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Want Social Media Evangelizers? Be Social

Waxing UnLyrical

Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. Who’s in customer service? I’m not a customer service “professional.&# Regardless, thanks for visiting! Wanna Subscribe? Shall We Tweet?

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8 Questions with Syracuse University’s Sports Legend, Michael Veley

Critical Mention

In this fascinating discussion, we chatted with Michael about his tips for breaking into sports marketing/PR, what it’s like to plan a national championship celebration in two days and the creative way he handled public outcry to a bold move he made. Which 3 tips do you have for anyone trying to break into the sports PR/marketing world?

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How to Develop Meaningful PR Measurement

Waxing UnLyrical

Most CMOs don’t even measure ROI for their marketing budgets , and marketers have a lot more resources compared to PR practitioners. With this mindset, we may assume that the impact of PR to a business can’t be measured or that communications are quantified by superficial metrics. Should PR be tied to sales?

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How to Build Brand Value  

Onclusive

As the guardians of a company’s image and narrative, PR, comms, and marketing professionals have the unique power to shape perceptions , amplify awareness, and cultivate customer loyalty. Leveraging Customer Advocacy Satisfied customers can be a brand’s most powerful advocates.

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