Cision

JULY 31, 2015

Verticals don’t matter; a B2B brand is just as likely as a B2C or nonprofit to face a crisis at some point. Establish a crisis communication plan now rather than later. According to Burston-Marstellar , the brands that recoup and recover the fastest are the ones with well-documented policies. So, print a handout.

Crisis 120

Crisis Crisis Communications Brand Branding 120

Stephen Waddington

NOVEMBER 27, 2020

A new book describes the extraordinary achievements of NHS communication practitioners during the COVID-19 crisis. The impact of COVID-19 on NHS comms documents the scale of the challenge faced by professional NHS communicators since the start of the Coronavirus pandemic in early 2020.

Healthcare 131

Healthcare Privacy Print Community 131

Stephen Waddington

NOVEMBER 6, 2019

The ads promoted £25m being targeted in locations such as Milton Keynes, Morley, Northampton and Workington The ads created by the Ministry of Housing, Communities and Local Government (MHCLG) are no longer being promoted after being highlighted by the Huffington Post. Check the policy documents listed below for full guidance.

Resources 62

Resources Communications Government Policies 62

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. If you work in issues and crisis it can be especially acute.

Government 103

Government Education Print Ethics 103

Journalistics

FEBRUARY 25, 2013

It was pure magic the first time I read an article in print that was the result of a story I pitched. Continue to build your audience – through subscriptions and a high level of “touch” across your community. Whether it’s for yourself, your organization or the clients you represent, more publicity is a good thing.

Media Relations 52

Media Relations Media Pitching Writing 52

PRSay

JUNE 11, 2021

They spend more time talking through real-life examples within communities to help people understand the true impact of the gun-violence crisis. During the height of the pandemic, this daily report often had at least 25–40 entries, consisting of print, online and broadcast mentions.

Publicity 158

Publicity Social Media Report Fashion 158

MaccaPR

NOVEMBER 30, 2017

Audette concurs: "When you think of traditional media platforms – print, TV advertising, billboards, radio – you think about high volume and mass reach to millions across a broad demographic. The ultimate home run is when your ad becomes part of the fabric of your community. In contrast, experiential is bulls-eye targeted.

Marketing 76

Marketing Consumer Measurement Viral 76