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Cannes Lions 2023: AdTech Dominates At The World’s Biggest Creative Meet

ImPRessions - Crenshaw Communications

” Okay, so maybe people aren’t shouting about tools and software for advertisers. Corporate activism drives brand positioning Increasingly, companies are realizing that standing for something can have significant implications for their brand. What have we seen? A striking surge in adtech’s prominence at this global event.

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Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. Business software, for example, usually has a lengthy selling cycle and comes at a significant cost. PR educates customers and prospects.

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PR For The “New” Technology CEO

ImPRessions - Crenshaw Communications

Once held up as the embodiment of American innovation, Big Tech is now seen as partly responsible for a host of ills — from income inequality to the erosion of personal privacy. In fact, now may be an opportune time to take a new approach to personal branding for corporate leaders. Media attitudes have hardened, too.

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6 Reasons Your Tech Company Needs PR

ImPRessions - Crenshaw Communications

Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. Business software, for example, usually has a lengthy selling cycle and comes at a significant cost. PR educates customers and prospects.

Company 120
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Dawn of the Intelligently Automated Agency

PR 20/20

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. And I’ve presented 60+ keynotes and workshops on AI at industry conferences and corporate events around the world. Career paths will evolve.

Agency 84
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PR Tech Briefing: Prezly is CRM for PR that’s Built on an Online Newsroom

Sword and the Script

He demonstrated the software and I asked questions – so my observations from this engagement – not a product test – are the source for this PR Tech Briefing. Agencies can manage the newsrooms for multiple clients with Prezly or corporate communications can opt for their own instance. 8) User reviews and community comments.

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 194