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Managing Confidential Leaks: Don’t Let a Leak Rain on Your Reputation

Reputation Us

Intralinks reports the industries that are the “leakiest” include real estate; consumer products; and technology media and telecom (TMT). Putting a Lock-Down on Leaks These five proactive preparation strategies can go a long way to managing the flow of information: Develop an Internal Communication Plan. Secure Communication.

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For Sensitive Subject of Job Losses, CEOs Need Sound PR Counsel

PRSay

I arrived in Dallas in the mid-1980s, just as the city’s three biggest industries — real estate, banking, and oil and gas — were entering historic downturns. A mass Zoom assault was the wrong communications medium to deliver the intensely personal and disrupting news of job cuts. People were shocked then.

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Don’t Let Your Headline Get Cut Off

PRSay

” says Andy Bechtel, associate professor at the School of Journalism and Mass Communication at UNC-Chapel Hill. Plus, long headlines get lost below the fold or take up too much valuable real estate of mobile screens. “Not everyone wants to play the game, ‘What’s the last word in the headline?'”

Mobile 131
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Spotlight on a Solo PR Pro: Meet Meredith LeJeune

Solo PR Pro

Originally from Virginia Beach, VA, Meredith LeJeune got her start as a marketing and communications coordinator for Dominion Enterprises — a marketing services company serving the real estate, automotive and travel industries — doing a little bit of everything from traditional public relations to developing marketing and sales collateral.

Meeting 98
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When a Client Turns Down That Juicy Media Interview…

Rock the Status Quo

“If it is the spokesperson who has to back out due to an emergency, you get your #2 person who is media trained and ready to go (always have them!) Plan ahead so both the primary AND backup spokespersons have the right media training, and don’t assume substitutions are okay. or you as the PR person do the interview.

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Maxim Behar for the Polish Magazine PR Manager: Modern PR Globally

Maxim Behar

I happen to meet you right after the World Communication Forum in Davos, Switzerland, where you had discussions with the best PR specialists from around the world. - Our industry has undergone huge changes, but it should be noted that the changes were not the result of a pandemic, but of the growing influence of social media over the years.

Meeting 98
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Paddle your own ethical canoe – Filomena Fanelli

Ethical Voices

. Joining me on this week’s episode is Filomena Fanelli , CEO of Impact PR & Communications. Training as a preschool teacher may help you pretty well in PR. I had a real estate client once who claimed to me they were the only one doing something. It’s part of the training. It sure does.

Ethics 82