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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

In this first blog post in the series, Judy Kuramata of Integrate Communications describes the business and communications environment in Tokyo, Japan and offers advice on navigating her home market. Effectively navigating Japan’s communications and PR landscape demands a nuanced approach.

Marketing 106
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Super Bowl LVIII — Record Viewership, the Ads and the Taylor Effect: February Roundup

Burrelles Fresh Ideas

This post is part of our monthly roundup series, where we identify hot topics that PR pros and communicators should be aware of, along with our own takes on them. Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4

Sports 85
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Succession Season Premiere: What Was All That Media Monitoring Talk About?

Critical Mention

The third installment of HBO Max’s hit series “Succession” was one of the most highly anticipated seasons of television in 2021. But, this is a blog about PR, communications and media relations, so enough about the plot summary. Until next time!

Media 162
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Critical Mention Names Vishal Padhye Chief Technology Officer

Critical Mention

In recent months, Padhye was also one of the principles responsible for adding thousands of YouTube channels to Critical Mention’s media monitoring capabilities. . Public relations, communications and marketing professionals rely on Critical Mention to track, measure, share and grow their brands across the entire media landscape.

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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

When Altimeter polled social media communicators, they found: 35 percent of social media professionals already have a mature influencer program. In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. Not anymore.

Marketing 239
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Why Earned Media is More Important Than Ever

Critical Mention

COVID-19 has altered the way we all communicate with one another for the time being. . People have shifted to social media communication on sites like Twitter and Facebook. People have shifted to social media communication on sites like Twitter and Facebook. Priscilla Osorio.

Media 113
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Critical Mention Launches Media Contact Database, Expands Earned Media Suite

Critical Mention

Public relations, communications and marketing professionals rely on Critical Mention to track, measure, share and grow their brands across the entire media landscape. Critical Mention offers real-time media monitoring, intelligence, analytics and media contact information for broadcast television, radio, online news and social media.

Media 108