PR Breakfast Club

MAY 12, 2014

The pitch offered cocktail recipes and sourced an American Chemical Society study that suggested agave could lower blood sugar, aid in weight loss and boost insulin production. Allison Brod PR had no comment, and the employee who sent the pitch is no longer with the company.

Chemicals 50

Chemicals Pitching Study Journalism 50

Mindful Marketing

DECEMBER 28, 2019

In an age of increased environmental consciousness and frequent corporate cutbacks how can companies tolerate such waste? Why would any company destroy products it spent valuable time and resources making? ” For many companies, such product disposition ‘makes cents’ (pun intended), but not for high-end fashion labels.

Fashion 67

Fashion Energy Chemicals Retail 67

PR Conversations

NOVEMBER 5, 2014

During this quest, I revisited sites and found writing that helped me rethink—among other things—how we approach line managers, how we work with senior leaders and what to consider when planning messages. I came across writing that was properly researched, tested and presented. adding in a touch of creativity; and.

Employee 103

Employee Communications Internal International 103

Masters in Communications

OCTOBER 30, 2018

As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Social media has created a more informal storytelling medium for companies and influencers alike. An actual person holds the phone and takes live video of real places and events.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

Norton's Notes

JULY 26, 2017

A few years ago, I helped write Share This Too which became the CIPR’s social media handbook and the area I covered was social media crises. I did that because I like to see how companies have dealt with challenging situations and how they played out. I wouldn’t have like to have been the person responsible for writing that one.

Social Media 49

Social Media Airlines Media Viral 49

PR Conversations

JANUARY 29, 2015

His career also involved posts as former assistant to the president and public relations member of the Policy Committee at Ford Motor Company, and he was one of the creators and first director of The Dayton Plan of community and employee relations originated in the Dayton Divisions of General Motors Corporation.

Community 40

Community Employee Local Groups 40

PR Conversations

JANUARY 29, 2015

His career also involved posts as former assistant to the president and public relations member of the Policy Committee at Ford Motor Company, and he was one of the creators and first director of The Dayton Plan of community and employee relations originated in the Dayton Divisions of General Motors Corporation.

Community 40

Community Employee Local Groups 40

Mark My Words

MARCH 15, 2022

While former president Dmitry Medvedev warned assets owned by Western companies may be nationalised if they pull out of Russia. Foreign companies should understand that returning to our market will be difficult.”. Packaged food giant Nestle, cigarette company Philip Morris and Sony said pledge to cut operations and stop investment.

Energy 12

Energy Banking Agriculture Chemicals 12