Flack's Revenge

FEBRUARY 3, 2021

Knowing more about their R&D and tech chops can inform story-telling and thought leadership efforts and become part of the larger company narrative. Assuming you are willing to share details, they should be woven into the messaging and storytelling. The IP often reflects the company and team’s DNA.

Technology 177

Technology Comparison Case Study Privacy 177

Waxing UnLyrical

APRIL 12, 2018

It’s the perfect case study of how the PESO model works to build authority, increase credibility and drive real business results. They rely on excellent writing and storytelling; and. We all do communications or public relations or reputation management or buzz and brand. I’ll wait. Good, right?

Media Relations 85

Media Relations Advertising Advertising Content Marketing 85

Solo PR Pro

FEBRUARY 11, 2016

(Define your focus) – Determine what you are aiming to accomplish whether it’s introducing a new product or service, generating new leads, increasing brand visibility, managing reputation, building thought leadership or advancing a core key message. Highlighting case studies, survey results or new research.

How To 40

How To Guidelines Pitching Writing 40

5W PR

JANUARY 31, 2024

Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Stern + Associates

FEBRUARY 9, 2023

Inspirational Leadership Journeys to the Top of Robotics and AI What does leadership require in the fields of engineering, robotics and AI? Read on to learn the incredible stories of inspiring women scientists, entrepreneurs and leaders behind some of the most important advancements of the last decade.

Engineering 62

Engineering Biotechnology Leadership Technology 62

Beyond PR

MARCH 30, 2018

Teams employing AI handling external communication would be wise to have plans to manage reputation should anything go awry,” he wrote. The second probably still feels unnerving, as this is where human insight and emotion is still very important for storytelling and campaign creation. Humans build trust with humans — not bots.”.

Publicity 85

Publicity Training Technology Data 85

Cision

MAY 21, 2015

If you’re a business communicator, or even if you’re in another field but understand that reputation and communications make and break organizations, listen to Inside PR. He’ll also show you what’s working for other business writers by bringing you real case studies from the field. 24) Jason Keath.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 15, 2020

Getting unbiased, raw opinions from product users before buying is as important in the buying decision as website content, logos, case studies and demos. Podcasts are great for the delivery of credible information and analysis, and storytelling. Jennifer Tomlinson | Qorus Software. Marketing be nimble.

Marketing 169

Marketing Employee Content Marketing Training 169