ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

The role of a PR agency in this alignment, and in building an organization’s reputation among customers, employees, and stakeholders, is central. They might include a change in brand perception, increased brand visibility, enhanced reputation, or engagement of a new target audience, for example.

Agency 317

Agency Media Relations Reputation Brand 317

Onclusive

JUNE 15, 2022

Generating brand awareness PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint.

Marketing 195

Marketing Measurement Media Communications 195

Onclusive

JUNE 15, 2022

PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. reputation—not through buying a full-page WSJ ad.” ~ David Chun, CEO & Founder, Equilar. Generating brand awareness.

Marketing 195

Marketing Measurement Media Communications 195

Onclusive

MAY 4, 2020

That is why PR is the one function within the marketing organization that is positioned to step up, take a leadership position and have the greatest impact on company reputation during this period. Managing your company’s reputation through a global crisis is different and harder than it was during the financial crisis of 2008.

Crisis 464

Crisis Publicity Media Communications 464

Onclusive

MARCH 4, 2021

As communications professionals, we’re natural storytellers. If you’re using ten different metrics, this may cause confusion because your audience (your team and your leadership) may not know which metrics they should pay attention to. There are many metrics that can be used, but that doesn’t mean they should be used.

Measurement 195

Measurement Data Reputation Communications 195

PRSay

NOVEMBER 21, 2022

More than ever,” she said, “authentic storytelling is coming through as a theme that communicators need to strengthen” to reach wider audiences. I think of what I do under a broad umbrella of communicating what the company stands for and reputation-building. 14 episode of S&T Live. In my mind, the two are integrated,” she said. “I

Leadership 60

Leadership Communications Storytelling Conference 60

Onclusive

AUGUST 22, 2017

Executive Thought Leadership. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives. Small teams of writer/editors are often hired to help the PR pro scale thought leadership efforts.

Crisis Communications 397

Crisis Communications Media Training Agency Social Media 397

B2B PR Sense

JANUARY 5, 2018

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. Expert public relations tactics and strategy from an experienced PR person have the power to bolster your reputation and draw people to your brand. Thought leadership strategy. Crisis management. Social media strategy.

Crisis Management 238

Crisis Management B2B Media Relations Reputation 238

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2018

Building competitive advantage using PR programs comprised of media relations , reputation management , brand positioning , and content marketing can help a young tech company achieve prominence. Earned media also produces higher ROI and higher conversion rates – and fortifies reputation. Shapes robust sales and marketing collateral.

Storytelling 226

Storytelling Reputation Media Relations Pitching 226

ImPRessions - Crenshaw Communications

JUNE 20, 2019

The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. All PR tactics serve to build, bolster, or reinvent a company’s brand reputation. A PR agency can conduct a brand perception audit to establish a baseline on which to build or change reputation. PR strategy.

Agency 197

Agency Publicity Pitching Media Training 197

Stephen Waddington

JULY 16, 2021

Companies that have invested in their local communities during the crisis continue to benefit from a reputational dividend. It has become firmly aligned with leadership and executive management as a strategic management function. The crisis has had a devastating impact on financial capital but has led to a rise in social capital.

Publicity 199

Publicity Crisis Communications Government 199

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. Here are 10 possible reasons for PR outcomes that miss the mark.

SEO 184

SEO Storytelling Publicity Reputation 184

ImPRessions - Crenshaw Communications

MAY 24, 2022

Yes, data can be compelling, but smart B2B marketers know that storytelling is more powerful than a list of facts. Thought leadership events, too, can support an expert positioning. Because they’re purchasing on behalf of their organization, business buyers tend to be very conscious of the brand reputation of vendors or partners.

B2B 177

B2B Brand Branding Viral 177

Public Relations Sydney

JUNE 9, 2015

Any successful thought leader will tell you sharing useful and interesting information can be powerful in building a positive reputation and solid credibility. This is where the art of storytelling comes in. Storytelling allows you […].

Storytelling 40

Storytelling How To Reputation Publicity 40

Shift Communications

FEBRUARY 1, 2022

Employer branding is your reputation and image as a place to work. It’s often a proof point of the culture and relationship between leadership and the larger teams. It is a combination of your employees’ perception of you as an employer and how candidates see you as a potential workplace. Inspiring Work.

Brand 135

Brand Branding Storytelling Case Study 135

Ishmael's Corner

OCTOBER 4, 2018

The Art Of Storytelling In Business Communications And Public Relations. GE’s succession planning and consistency in leadership has been a Harvard Business Review case study. Techniques For Effective Business Communications. There aren’t many companies that crank out over $100B in revenue each year. GE is one of them.

Storytelling 88

Storytelling Case Study How To Communications 88

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. His accomplishment has helped cement a reputation as an authority in a poorly understood sector. Aspirational or emotional? Write the book on it.

Brand 207

Brand Branding Reddit B2B 207

ImPRessions - Crenshaw Communications

MAY 18, 2018

Storytelling brings brands to life. But the storytelling should go beyond the founders and employees. In the B2B sector, Salesforce excels at storytelling and has a team dedicated to it. His storytelling prowess combined with his corporate activism makes it obvious why Salesforce is such a beloved B2B brand.

Brand 149

Brand Branding Storytelling B2B 149

wiredPRworks

MAY 13, 2022

The ongoing battle of content thought leadership, and brand journalism and how to win more. His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership. Here’s the latest on Growing Social Now. What we covered.

Social Media 52

Social Media Communications Corporate Media 52

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Social Media 62

Stern + Associates

FEBRUARY 9, 2023

Inspirational Leadership Journeys to the Top of Robotics and AI What does leadership require in the fields of engineering, robotics and AI? Read on to learn the incredible stories of inspiring women scientists, entrepreneurs and leaders behind some of the most important advancements of the last decade.

Leadership 62

Leadership Engineering Ethics Technology 62

Ishmael's Corner

FEBRUARY 20, 2019

The Art Of Storytelling In Business Communications And Public Relations. appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. The post Bridging the Communications Gap between China and the U.S.

Communications 154

Communications Storytelling Publicity Google 154

Onclusive

MARCH 6, 2019

At the recent Growth PR Conference from AirPR, leadership from E*Trade, Dolby, BitGo, and Bank of the West shared their personal experiences and thoughts on what works… and what doesn’t. I have a quasi dotted line into the rest of the executive leadership team. Becky Saeger, Board of Directors, E*Trade Financial.

Banking 199

Banking Marketing Measurement Communications 199

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. But what does it really mean, and which qualities make a successful thought leader?

Social Media 149

Social Media Leadership Media Trade Shows 149

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The study’s participants named leadership attributes like “courage, innovation, managing through ambiguity, developing talent, and contributing to strategy” as critical to their positions, which are wielding greater clout among C-level executives within the organization. Thought leadership is more important than ever.

Trends 128

Trends SEO Reputation Content Marketing 128

PRSay

OCTOBER 22, 2019

And that opportunity comes in the form of storytelling, diplomacy and truth, he said. Storytelling. “In There are three important things to remember about storytelling: Understand how stories travel. Storytelling is the best thing that communicators can to do to be successful in this new age. Synthesize the complex.

Communications 112

Communications Conference Social Media Storytelling 112

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 215

Marketing Social Media Content Marketing Media 215

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

That’s a recipe for reputation disaster. Branded content can help a company differentiate its offering through insights and thought leadership. A well-designed strategic PR program influences active shoppers by inspiring them through storytelling. Myth: PR only works when you have news. But it can also do much more.

B2C 120

B2C Media Publicity Storytelling 120

wiredPRworks

SEPTEMBER 30, 2020

Tailored to fit sales teams, CMO leadership retreats, association education and online learning upskilling, the first version of this course was created in 2004. Brand: based on personality, driven by reputation. Interview: craft a compelling and true-to-life storytelling narrative. PR: Personality and Reputation.

Social Media 52

Social Media LinkedIn Storytelling Facebook 52

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . Reputation management is crucial. Reputation management would become crucial in the face of recession, jobs loss and livelihood loss. The 2021 Customer Success Leadership Study found that 55% of SaaS companies put renewal ownership under the customer success teams.

Marketing 216

Marketing Social Media Content Marketing Media 216

wiredPRworks

NOVEMBER 18, 2020

PR Influence = Personality + Reputation. I like to redefine PR, not as public relations, but as personality and reputation. Keep in mind that your reputation is always available for people to comment on online. Keep in mind that your reputation is always available for people to comment on online. The next part is WIRED.

Content Marketing 52

Content Marketing Marketing Reputation Storytelling 52

wiredPRworks

MAY 23, 2022

Two years later, this list also landed me a place as the LinkedIn expert in Sticks and Stones: How Digital Business Reputations Are Created Over Time and Lost in a Click by Larry Weber. Barbara is an international trends speaker, digital marketing advisor, and sales leadership guide. Her podcast, Growing Social Now, launched in 2021.

LinkedIn 52

LinkedIn Social Media How To B2B 52

Stern + Associates

JANUARY 6, 2022

Meeting planners are seeking out authoritative Black perspectives, accomplished Black professionals are being appointed to leadership positions, and companies are actively working to root out conscious or unconscious biases in product development, supply chains, brand messages and the workplace. The Advantages of Inclusive Leadership.

Leadership 62

Leadership Brand Branding Ethics 62

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Communications 157

Communications Storytelling Writing Publicity 157

Stephen Waddington

JUNE 15, 2017

It’s a practical expression of Professor Anne Gregory’s work on the leadership role for public relations. International Paralympic Committee (IPC): enhancing and protecting reputation. “It is now hard to put a price on the reputation of your business. Sir Philip Craven, IPC President.

Publicity 118

Publicity Reputation Corporate Communications 118

Presspage

APRIL 25, 2017

The ultimate goal is the use of visual content that is not only very powerful for storytelling, but also involves the audience in the activities of the organization. Although these expressions provide the organization with a sympathetic boost, it is not providing any benefits for their leadership.

Social Media 79

Social Media Reputation Crisis Trends 79

Ishmael's Corner

MAY 5, 2015

The first pillar comes in the form of the leadership changes and creating a culture of accountability that I’ve already discussed. Every PR company with a pulse touts storytelling expertise, but it tends to be a squishy concept. The third pillar focuses on our own brand and reputation. as well as a distinctive point of view.

Storytelling 60

Storytelling SEO Agency Corporate 60