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How Public Relations Can Enhance AdTech Marketing

ImPRessions - Crenshaw Communications

It allows companies to highlight their unique expertise, their capabilities, and even successful customer outcomes through compelling storytelling that shapes customer opinion and perception at scale. Strategic PR delivers many benefits for adtech brands. It focuses less on products and more on their values as a business and a workplace.

Publicity 203
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Increasing Your Media Coverage Through Storytelling

PRSay

Reporters choose to cover the story because it’s important, thus enhancing the organization’s reputation. We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results. To make your storytelling effective, approach it as you would a strategic communications plan.

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The Best Storytelling Posts of 2019 Part II

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Between Huawei’s reputation, 1,000 posts, our Asia team crushing it, taking things personally and Frank Bruni’s acerbic wit, the first half of the best posts in 2019 covered a lot of ground. Techniques For Effective Business Communications.

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How PR Brings Value To The C-Suite

ImPRessions - Crenshaw Communications

The value of a strategic PR program isn’t always obvious to an organization’s leadership. Strategic PR builds reputation Public relations is sometimes mistakenly placed in the marketing bucket. While marketing is focused on driving sales, PR is designed to build trust in a brand or company and grow its reputation. You need both.

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The 22 Responsibilities of PR and What They Entail

Onclusive

Executive Thought Leadership According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial. PR pros often hire small teams of writers and editors to help scale thought leadership efforts.

Training 195
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New leadership signals new — but unpredictable — opportunity for Indonesia’s tech sector 

The Hoffman Agency

New leadership in Indonesia offers fresh opportunities for technology companies, but businesses must understand the policy and regulation changes that are coming. This commitment builds trust and a positive reputation with both the public and policymakers.

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How to Make your Messaging Stick

Onclusive

Company, brand and spokespersons: Track soundbites for a company, brand or spokesperson based on what is resonating with the media, customers and other stakeholders to shape marketing, thought leadership and PR strategies for greater impact Create earned, owned and paid media campaigns based on soundbite performance.

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