Case Study Infographics Pitching Writing 
Buzzstream
FEBRUARY 3, 2021
What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. In terms of preparing pitches, there’s a fine balance between ensuring the client is credited in coverage and making the email too brand-centric.
Sword and the Script
DECEMBER 28, 2022
Every year I read and write about dozens of reports on B2B marketing and PR. The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. 34% said ebooks.
Contently - Strategy
MARCH 15, 2019
Marketers typically think about lobbing their pitch at prospective clients, but the same exercise could help you here. Style guide and pitch guide. Along with the style guide, you should also send your freelancers a pitch or brief guide, which can live as a PDF, Powerpoint deck, or Google doc. Gather a portfolio of past success.
The Proactive Report
MARCH 16, 2016
That would be like writing a story headline that has nothing to do with the content of the story but is just clickbait based on whatever Google Trends is saying is out there. But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. Good visuals connect.
The Proactive Report
MARCH 16, 2016
That would be like writing a story headline that has nothing to do with the content of the story but is just clickbait based on whatever Google Trends is saying is out there. But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. Good visuals connect.
Sword and the Script
AUGUST 16, 2016
Re-write white papers as long form contributed articles. Get to the latest infographic before it’s published – and pitch it to a media outlet first. Weave media placements earned with a case study for blog posts. Review webinars for pitch-ideas, contributed articles or guest posts.
Buzzstream
MARCH 13, 2024
Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. In both cases, the goal is to drive links to boost rankings and site traffic.
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