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Lessons Learned From Planning These Buzz-Worthy Events

Konnect Agency

Whether you’re organizing a product launch, corporate gathering, or influencer soirée, the key to hosting a memorable event lies in meticulous planning and attention to detail. Are you aiming to generate media coverage, increase brand awareness, drive sales, or foster customer loyalty?

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How to Know Your Product Launch Is ‘Trade Show Ready’

Beyond PR

If your product is “glitchy” or not working at 100 percent it can be a big turn off for attendees and prospects. Before focusing all of your pre-show marketing on a new product launch, work backwards and triple check your new product will be fully functioning for the show.

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Meet the Media: John Hitch, Editor of Fleet Maintenance

Bianchi Biz Blog

Previously I was senior editor at sister brand Fleet Owner, which is geared toward fleet executives and other transportation industry leaders. As with anyone writing about the transportation industry, the transition to zero emission vehicles, and what it takes to service them, is top of mind. Meet the Media: Alexa St.

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5 PR Lessons From Our Favorite Instagrammers

ImPRessions - Crenshaw Communications

With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. Be true to your brand. Find creative ways to make the standard announcement.

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Strategic Insights For Automotive Suppliers To Rock PR At CES 2024  

Bianchi Biz Blog

With over 3200 exhibitors, including 1000 startups, CES 2023 showcased the next era of innovation from transportation and mobility to digital health, sustainability, Web3, metaverse and beyond.” What this means for PR practitioners: Expect a strong auto/mobility press conference agenda and exhibitor presence at CES 2024.

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Connecting Dots on the Map: Building Bridges Across Hoffman APAC

The Hoffman Agency

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. Speaking of budget, we cannot overlook the media allowance or “transportation fee” — a distinctive feature of Chinese media relations. If pitching in the U.S.

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CES2022 Top 5: Five Mistakes Automotive and Vehicle Tech Suppliers Make During CES Prep

Bianchi Biz Blog

Boasting the title as the world’s most influential technology event , the number of vehicle technology brands and exhibitors that have signed up to participate at CES 2022 has already exceeded numbers from previous years and more continue to sign up each week. But we’re already registered! We have exhibit plans in the making!”