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Three lessons brands can learn from the Hockey Canada Scandal

NewsWhip

Canadian brands know this. If you want to appeal to Canadians, connecting your brand to the game has always been a safe bet. . For context, Tim Hortons’ brand DNA is hockey so their departure made headline news. Tools like NewsWhip’s real-time and predictive alerts can keep you informed when a story about your brand breaks.

Brand 148
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How the APR Changed My Future

PRSay

Working for a national telecommunications firm in Atlanta, I lost a seismic bump up the corporate ladder. I learned that it was because I could not articulate the communications objectives, strategies and tactics that brought the multibillion-dollar firm’s products to life in the eyes of the target audience. A setback at work.

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Faces & Markets of PRGN: Hong Kong – Asia’s World City

Bianchi Biz Blog

The city’s infrastructure, including its world-class airport and deepwater ports, along with advanced telecommunications, make it an efficient base for regional operations. These agencies are well-versed in both global and local communication strategies, understanding the nuances of operating in Hong Kong’s multicultural environment.

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Behind the Headlines With Ashley Simmons

Cision

Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. What are you most excited about in your new role as director of communications at the Telecommunications Industry Association? The tools and technology will come after.

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How to Choose a PR Strategy, Part 2 of 6: Traditional environment

Shift Communications

Strategy is one of the most abused, misused words in the entire lexicon of business. Ask 100 executives what strategy means and you’ll get 150 different answers. In this six-part series, we’ll look at how to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework.

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5 Outside-the-Box Content Creation Ideas

Cision

Use these five outside-the-box content marketing media to build your brand and better engage your target audience: 1. The telecommunications company Cisco Systems relies on humor for its video. “ Podcasts have caught brands’ attention because of their exploding popularity and their ability to reach niche audiences.

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Why it’s important to prepare for a PR crisis

Prohibition

Brands and businesses know how important it is to protect their reputation. But other times share values falling sharply, lawsuits, contaminated or dangerous goods, investigations, or even a new, slightly controversial, marketing tactic you couldn’t wait to try, may be enough to damage a brands reputation and enter a real crisis period.

Crisis 62