Remove Brand Remove Knowledge Base Remove Measurement Remove Social Media
article thumbnail

What Are the Various HubSpot Hubs and Which Do I Need?

PR 20/20

But first, it’s important to understand how HubSpot brands each of its suite of tools, called “hubs.” It includes features for content creation, social media management, email marketing, lead generation, marketing analytics, and more. And that’s a great question. More on CMS Hub below. ?

article thumbnail

6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Content shapes a personal brand. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Long-form content bolsters authority.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Content Pitfalls in Fast-Growing Businesses

The Proactive Report

As marketing and branding expert Al Ries said, “PR starts the fire, marketing fans the flames.” CMOs at the largest technology companies report that building out content marketing as an organizational competency is the second most important initiative, only behind measuring ROI. ( DivvyHQ Content Challenges Report).

article thumbnail

Niche Marketing: 5 Tips to Leverage Your Content Strategy

Critical Mention

As an ongoing marketing tool, email helps nurture leads and maintain interest in the brand. Social Media. While email is the most effective marketing tool in any industry or niche, social media is the most effective way to identify a broader audience and bring its members to your list.

article thumbnail

HubSpot Training: How to Uplevel Your Team’s HubSpot Platform Savvy

PR 20/20

This certification course consists of six lessons that discuss customer journey mapping, and HubSpot tools such as help desk, knowledge base, and customer feedback. Inbound Marketing : Learn inbound marketing techniques that range from content creation to social promotion to converting and nurturing leads and beyond.