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5 Ways to Reach New Audiences Through Tech Innovations

Cision

Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. In fact, more than 70 percent of respondents to the SoDA Report believe that being perceived as an early adopter of technology is “key” or “important” to their brand positioning. Advanced Machine Learning.

Hotels 198
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Not to Promote.

Maxim Behar

Oh, a great exhibition by a very talented artist that we stumbled into yesterday in a metropolitan hotel. Or a world-famous clothing brand opens a store in a large metropolitan shopping centre. Absurd phrases we hear every day, on TV, or on the radios in the car. Well, come on now, I can’t mention names, I cannot advertise.

Hotels 52
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Maxim Behar for TBmagazine: Not to Promote.

Maxim Behar

Oh, a great exhibition by a very talented artist that we stumbled into yesterday in a metropolitan hotel. Or a world-famous clothing brand opens a store in a large metropolitan shopping centre. Absurd phrases we hear every day, on TV, or on the radios in the car. Well, come on now, I can’t mention names, I cannot advertise.

Hotels 52
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4 Ways to Avoid PR Disasters

Critical Mention

Create a Strong Brand. With so many outlets available for others to speak about your organization, it’s best to make sure you spend time building a credible brand. Brand equity, the positive sentiment that surrounds your organization, can help weather a potential crisis. Plan for Every Possible Scenario. Until next time!

Sports 80
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Behind the Headlines With Bibi Hilton

Cision

I understand Golin was recently chosen to handle consumer PR for Kraft Heinz Company’s UK brands. I can’t say much more at the moment, but Heinz has a very exciting year planned, and we look forward to getting our teeth into their portfolio of iconic brands. The thing that gets me up in the morning is…Radio 4 Today programme.

Hotels 120
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“Speaking” through music is a great challenge but also a responsibility.

Maxim Behar

Not to stay in hotels, to pay elderly people or retirees or young people, whoever we find. To become first on the best hip-hop radio in America, "Hot 21," and to continue to be instead for the 4th or 5th week in a row is not a coincidence. To traverse the whole of America, from east to west, by car. Beyonce and whatnot.

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How to Improve Your Social Media Targeting

Cision

On Facebook, the likelihood of a brand post reaching an intended audience is low. Facebook’s post-IPO algorithm has never been favorable to brands, and their update last year to promote “friends and family” posts over news publishers and brand posts seems to have further diminished the expected reach for any particular post.