Cision

MAY 18, 2015

Event detection, issue and crisis management. Influencer detection and customer relationship management. Probably the least exciting aspect of social listening is customer service. 31 percent of social users interact with brands to gain direct access to customer service representatives or product experts.

Customer Service 120

Customer Service Social Media Analysis Data 120

NewsWhip

JUNE 10, 2021

Watch webinar. Differences between risk & crisis | Jump to text. Deploying crisis management teams | Jump to text. So as we think about the technical risks, quite frankly, it’s really any action that we take as a company that could impact our brand. It comes down to every customer service interaction.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” Moderated by Heidi Sullivan, President of HKSully Consulting, the webinar outlined best practices in the New PR world of rapid-response and all-way communication. From Facebook to Starbucks, no brand is safe from a communications crisis.

Crisis 186

Crisis How To Brand Branding 186

Onclusive

AUGUST 30, 2023

But the task of building and maintaining a lasting brand value is a t ricky one, requiring careful strategy and dedicated execution. In this blog, we’ll outline clear tactics you can implement to build brand value by building stronger brand awareness, protecting your brand, and increasing your brand reputation.

Brand 195

Brand Branding How To Reputation 195

PR in High Definition

JUNE 25, 2020

Why do we reach for the same brand in the supermarket? I’ve read a lot of content online, attended many webinars and researched many topics via Google. Given the ‘follow factor’ of the unconscious opinion, it’s made me realise that what other people say about you, your product/service or your business is the most powerful trigger.

Reputation 75

Reputation Employee Leadership Product Launch 75

PR in High Definition

JUNE 25, 2020

Why do we reach for the same brand in the supermarket? I’ve read a lot of content online, attended many webinars and researched many topics via Google. Given the ‘follow factor’ of the unconscious opinion, it’s made me realise that what other people say about you, your product/service or your business is the most powerful trigger.

Reputation 48

Reputation Employee Leadership Product Launch 48

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. But with social listening you can get a true, real-time view of brand perception.

Strategy 370

Strategy Communications Reputation Measurement 370

Waxing UnLyrical

NOVEMBER 22, 2010

When I was at Blogworld this year, listening to Todd Defren and Dave Fleet talk about how social media for PR has to be about building engagement year-round with people, around your brand or organization. better, more responsive customer service, or fundraising, or reaching younger stakeholders, etc.). These fine folk did: Jan.

Community 82

Community Publicity Web Social Media 82

Newsfile

JANUARY 30, 2024

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? The statistics are in and according to Wyzowl, 89% of people have been convinced to buy a product or service by watching a video in 2023. ROI: Financial return compared to PR costs.

Trends 105

Trends YouTube Video Social Media 105

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. Fake news primarily on social media, means that traditional media brands have reversed declines and are enjoying a resurgence. Think legacy. #15

Publicity 164

Publicity Ethics Data Community 164