Brand Content Marketing Product Launch Trade Shows 
Beyond PR
SEPTEMBER 21, 2016
Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. At Macworld in 2007, Apple unveiled the first generation of a revolutionary product: the iPhone. Will the product be ready for show time?
Communications Conversations
APRIL 17, 2015
.” I realize I’m not contributing to the content marketing vortex. Yet, when I read most of these posts, I don’t see too many people talking about the realistic implications for brands. Livestreaming trade shows. Livestreaming product launches. Brands want to show off.
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PR Fuel
MARCH 14, 2021
Do you need to boost your SEO as well as your brand’s authority at the same time? Although press releases may seem like they have nothing to do with online marketing, they actually have more overlap than you initially realize. Focus should be placed on relevant details and not on selling a product or service.
Sword and the Script
MAY 16, 2020
According to reporters responding to this survey, the ways PR can help are by providing insider information (62%); making connections to sources or officials (56%); providing quotes (44%); statistics (44%); press releases (32%); polls or surveys (27%) product launches and announcements (27%). 17) Are PR pitches useful?
Cision
DECEMBER 28, 2017
Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. June: Plan Around Product Launches. The launch of a new product should have a certain degree of fanfare surrounding it, and your content marketing should play a big role in that.
Sword and the Script
NOVEMBER 22, 2016
To that end, I do think B2B organizations should be investing moderately in Facebook ads, with one caveat: These should be done as an effort to augment a content marketing approach, rather than solely for lead generation. If people on Facebook engage your content, Facebook will show it to more people.
5W PR
JANUARY 31, 2024
Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits.
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