Maxim Behar

NOVEMBER 23, 2020

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. A month ago I published my new book The Morning After in Bulgaria and in it I focused not so much on the communication business, but on leadership. 24.11.2020.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Beyond PR

MARCH 22, 2018

Back in the old days of PR (screen fades to grainy black and white…), comms teams had to suffer through the tedious process of flipping through stacks of newspapers and magazines, searching for any mention of their brand. The same was true for watching hours of TV news or listening to shows on the radio.

Media 75

Media Radio Newspapers Print 75

Maxim Behar

JANUARY 11, 2024

Many years ago, I wrote a little book that first came out on Facebook called "111 Rules." Yeah but don't we do it on the radio too, there is no future of the internet". I wrote a book "The World PR Revolution" which came out first in America and many other countries around the world. Very interesting points of view.

Leadership 59

Leadership Social Media Creativity Ethics 59

Mark My Words

MARCH 9, 2021

The arrival of rapidly growing global streaming services like Netflix and Spotify has dramatically altered the power structure of the world’s media industry, with national TV, radio and newspapers competing with Spotify’s 345 million monthly users and Netflix 204 million global subscribers. She wrote the rule book of the modern royal.

Interviews 60

Interviews Pinterest Privacy Film 60

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Press and radio publicity. Advertising, including direct mail. Customer services.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Press and radio publicity. Advertising, including direct mail. Customer services.

Retail 40

Retail Radio Advertising Advertising 40

David PR Group

JANUARY 21, 2016

A few weeks back, I interviewed David Meerman Scott about his book, The New Rules of Marketing & PR , and one area I promised to revisit is known as newsjacking. And for more information on marketing and PR, check out Scott’s book or take a look around on this website. The negative reaction on Twitter was swift. –John.

Television 40

Television Corporate Infographics Radio 40

Stuart Bruce

OCTOBER 30, 2014

I’d just like to echo his comments about the BBC as it certainly has led the way in many respects – pioneers like Euan Semple, who has written a brilliant book called ‘Organisations Don’t Tweet, People Do’. This obsession with newspaper, radio and television coverage – earned media – is a rabbit hole we disappeared down in the 1950s.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. Transatlantic television became possible. The Daily Telegraph was the first UK national newspaper to go online in November the same year.

Media Relations 115

Media Relations Media Print Newspapers 115

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. This includes op-eds and talk radio Instruction : This comes in two forms. It covers things like public broadcasting services: National Public Radio, and Public Broadcasting Service.

Ethics 52

Ethics Communications Print Television 52

Maxim Behar

NOVEMBER 16, 2020

Maxim was a professional, a precise journalist, an incredible traveler, a person for whom we have visited around 150 countries while reading his books. At the time, there were whole pages of such obituaries in the newspapers. Maxim Behar: You know in the last 1-2 months all the TV, radio and online news starts similarly.

Government 52

Government Measurement Crisis Radio 52