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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Similarly, the same study showed that 70 percent of adults say their purchasing decision is affected by content they see shared on the web. They are taking the time to read and understand. It’s in a cafe in Berlin. Not anymore.

Marketing 239
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Maxim Behar for the Polish Magazine PR Manager: Modern PR Globally

Maxim Behar

In my company I started to hire more and more graphic designers, web developers, social media experts. I am sure that in 2-3 years almost all account managers will be replaced by social media representatives. In the past, crisis management was very easy. Otherwise, you will just advertise an empty space.

Meeting 98
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29 Advanced Digital Newsletters That Help You Learn

ZudePR

You’re an SME struggling with web marketing. When it came to small business marketing, digital marketing, SEO, PR, media relations, crisis management, Glasgow no-one would curate better content than me. There is no better blogger writing about website strategy. Not just websites either; wider web marketing as well.

Digg 104
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28 Observations from 28 Months as a Solo PR

ZudePR

When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. 9: Read Books. Take notes (yes, write in your book). Read what the book’s about before you read it. As well as blogs.

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6 Ways to Win Executive Buy-In for Inbound Marketing

PR 20/20

Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) Some of us willingly share more with strangers on the web than we would at the holiday dinner table. Be prepared to articulate the goals of your program(s), your objectives to achieve those goals and how your team intends to execute and manage them.

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PR: Less Elitist Than Ever

Maxim Behar

Solving a PR crisis, managing reputation, or building and developing a corporate image, for example, when a merger between companies, especially in the financial sector, is another story. Even though it started much earlier, most of this transformation of social media and the social web occurred in 2007–2008.

Ethics 64
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How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). Just as work needs to be broken down into manageable chunks, so must workflow improvement. Writing a blog post? For example: writing a blog post.

How To 60