Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers
Cision
JUNE 6, 2017
This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Similarly, the same study showed that 70 percent of adults say their purchasing decision is affected by content they see shared on the web. They are taking the time to read and understand. It’s in a cafe in Berlin. Not anymore.
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