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Marshall McLuhan: “The Medium is the Message”

Doctor Spin

A light bulb does not have content in the way that a newspaper has articles or a television has programs, yet it is a medium that has a social effect; that is, a light bulb enables people to create spaces during nighttime that would otherwise be enveloped by darkness.” Source: Wikipedia 1 Marshall McLuhan. In Wikipedia.

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Shep Gordon: “Make Parents Angry”

Doctor Spin

Image: Wikipedia ) Gordon gained fame as a talent agent and manager for various high-profile celebrities, particularly in the music and culinary industries. However, contrary to popular belief, there’s no concrete evidence that this incident received national TV coverage or front-page newspaper attention. In Wikipedia.

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The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens

NewsWhip

This is particularly true on digital channels where the impact of old media articles in search engines or user-generated content like blogs and Wikipedia may not have moved on from a previous issue and could impact future media coverage. . There’s lots of levers and ‘new rules of influence’.

Data 176
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12 ways to produce a killer press release

Presspage

Surely everyone knows by now that stuffy, old-style press releases don’t cut it when reporters are busier than ever and newspapers want multimedia assets for their online editions. The last thing you want is for reporters to delete your press release the moment the email notification pops up on their screens. How to stand out?

Wikipedia 103
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Digital journalism is alive but is digital PR?

Norton's Notes

Digital journalism can mean many things according to Wikipedia: Digital journalism also known as online journalism is a contemporary form of journalism where editorial content is distributed via the Internet as opposed to publishing via print or broadcast. So the future of journalism is creative clever digital journalism.

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A Fourth Estate No More

Flatiron Communications

Some argue that, far from a radical reinvention of journalism, it’s closer to a redeployment of the old models: three parts Wonkblog — the blog he had at The Post, which explained current events and policy debates through charts and data — and one part Wikipedia, with ‘explainers’ on big issues like ISIS and the Ebola outbreak.”

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What Just Happened To The Long Tail?

Bad Pitch Blog

It is a catchy book title, but let me clarify the term for you: Wikipedia says: the long tail is the colloquial name for a feature of statistical distributions. Look, tailees, blogs are not the first long tail (italics mine) form of communication. The weekly newspaper reaches a niche who cares: community. As a blogger: “Really?”

Fashion 40