Remove Blogging Remove Communications Remove Newspapers Remove Wikipedia
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Marshall McLuhan: “The Medium is the Message”

Doctor Spin

A light bulb does not have content in the way that a newspaper has articles or a television has programs, yet it is a medium that has a social effect; that is, a light bulb enables people to create spaces during nighttime that would otherwise be enveloped by darkness.” Source: Wikipedia 1 Marshall McLuhan. In Wikipedia.

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Shep Gordon: “Make Parents Angry”

Doctor Spin

Image: Wikipedia ) Gordon gained fame as a talent agent and manager for various high-profile celebrities, particularly in the music and culinary industries. However, contrary to popular belief, there’s no concrete evidence that this incident received national TV coverage or front-page newspaper attention. In Wikipedia.

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The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens

NewsWhip

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. When it comes to our digital work, we excel in complex and hard-to-reach audiences. .

Data 176
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12 ways to produce a killer press release

Presspage

Surely everyone knows by now that stuffy, old-style press releases don’t cut it when reporters are busier than ever and newspapers want multimedia assets for their online editions. “Ideally no more than one page of copy,” says says Caroline Niven, vice president of external communications at Mastercard.

Wikipedia 103
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A Fourth Estate No More

Flatiron Communications

Some argue that, far from a radical reinvention of journalism, it’s closer to a redeployment of the old models: three parts Wonkblog — the blog he had at The Post, which explained current events and policy debates through charts and data — and one part Wikipedia, with ‘explainers’ on big issues like ISIS and the Ebola outbreak.”

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What Just Happened To The Long Tail?

Bad Pitch Blog

It is a catchy book title, but let me clarify the term for you: Wikipedia says: the long tail is the colloquial name for a feature of statistical distributions. Look, tailees, blogs are not the first long tail (italics mine) form of communication. The weekly newspaper reaches a niche who cares: community.

Fashion 40
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Edward Bernays—The Father of PR

Doctor Spin

In Wikipedia. In Wikipedia. He placed the idea in articles, newspapers, celebrity endorsements, and events. Bernays passed away in 1995, but his influence on the fields of advertising, marketing, and public relations remains profound and relevant in the understanding of media and communication in society. In Wikipedia.