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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? Naturally, this includes cable and satellite as well as traditional analog signal broadcasts where television is concerned. What is Mass Communication?

Ethics 52
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Kidfluencers

Mindful Marketing

’ Thanks to the Federal Trade Commission (FTC), advertisers on television and radio must abide by rules that separate program content (the show) from commercial content (the ads) and that limit a character’s or program host’s use of promotions or product placement, but the Internet has no such restrictions. .’

YouTube 81
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Financial Stardumb?  Celebrities Endorsing Investments

Mindful Marketing

That’s why there are crowds of royal watchers and television shows like Basketball Wives. The scrutiny of consumers should be different for any financial services marketing than for other products.” Individuals are very interested in the lives of famous people and those who know them. Regardless of the product/provider.”

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Revisiting Social Media: Power, Performance and Planning

PR in High Definition

And to put this in context, this primacy is no different to the time when the UK had just four television channels. Furthermore, communicating on your client’s ethical and political standings is so important now. Choose your channel – If you’re targeting consumers, understand your audience demographic and choose your channel carefully.

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What Lies Ahead for Public Relations in 2018?

PRSay

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

Publicity 167
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When TV Commercials Wink

Mindful Marketing

Such hijinks are funny for a television sitcom, but what happens when commercials use conflicting verbal and visual cues, particularly on TV’s biggest stage? That’s the question I set out to answer through research that began with a group of students in an Advertising Ethics class I was teaching.

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. Just like how Aaron talked about how the BBC can see what stories work we can analyse how people consume and share our content. You’re a danger to your employer.