Remove Big Data Remove Print Remove Social Media
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Data-Driven PR Campaign Planning: Part 1

Onclusive

If you have a media monitoring solution , such as Onclusive, you’ll discover a wealth of information in the big data analytics provided by these advanced technologies—from the current trends to the most impactful stories, authors, publications and messages that drove desired actions.

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Huffington Goes Viral with Data Science – You can Too

Flack's Revenge

My recent posts have explored how publishers are working with social platforms to expand audience and adapt story telling formats (see Publishers & Platforms In a Relationship , and Platforms as Publishers: 6 Key Takeaways for Brands ). Since then it is a new game, as more people are discovering and consuming news through social media.

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PR & Media Relations: Top 22 Posts from a Decade of (Really) Bad Pitches

Bad Pitch Blog

Thanks to buzzwords like big data, the cloud, social media and more, it’s harder than ever to send a bad pitch. Social Media & Blogs : We prefer covering newer territory. Like when pitching blogs and social media were still new. The good news? The bad news? news release.

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5 Amazing Facts You Must Know About Facebook Advertising

Cision

According to the 2016 Content Marketing Benchmark Report by the Content Marketing Institute, the top three paid advertising methods used by B2B marketers to promote/distribute content are: Search Engine Marketing (66 percent); Print or Other Offline Promotion (57 percent); Traditional Online Banner Ads (55 percent). That is staggering.

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How to Promote Your Online Press Kit with Multichannel Marketing

Beyond PR

Take the time to then research your local client base through social media monitoring and industry circles to uncover if any of them will be attending the show. Social Media Straits. As hubs of interaction, knowledge, and networking, it’s no wonder that events produce an abundance of social media chatter.

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Storytelling, PR, and Measurement

Waxing UnLyrical

I think of printed content (published, web, social, etc.) PR practitioners now must be able to work with big data and possess the skills needed to measure what matters in order to ensure that their stories are engaging and also truthful and transparent. No kidding! A repeatable and reliable method is important.

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The Evolution of Event Marketing; Off Script #27: Mark Granovsky on Why Events are a Microcosm of Industry

Sword and the Script

Digital media makes the event experience more personal and impactful for guests. b) Event-related social media: Today, the real-time experience of an event can be extended beyond the attendees through the tweets, live blogging, Instagram photos, and all the other bits of information being shared. d) Facial recognition check-in.