Big Data Marketing Storytelling Technology 
Cision
AUGUST 17, 2017
Maximize the Impact of Your Earned Media Programs with Data-Driven Insights. Big data is behind many of the greatest technological breakthroughs of the 21st Century. Data transforms industries by uncovering new opportunities and enabling data-driven decision making, leading to better outcomes.
Flack's Revenge
OCTOBER 27, 2021
Aaron Zamost’s Medium post rang eerily true to those in the tech marketing, journalism and PR worlds. The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. It is the one that follows the inexorable march of technology evolution and disruption.
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Flack's Revenge
OCTOBER 27, 2021
Aaron Zamost’s Medium post rang eerily true for those in the tech marketing, journalism and PR worlds. The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. It is the one that follows the inexorable march of technology evolution and disruption.
Deirdre Breakenridge
OCTOBER 8, 2018
Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources that keep them up to speed to how brands are using advanced technologies that may affect their roles in communications. On Thursday, October 25 th at 12:00 p.m. PRStudChat. PRStudChat.
Onclusive
MARCH 19, 2019
The challenge with the PR industry has always been a lack of understanding of how the investments made in this function of marketing maps to quantifiable business outcomes. A PR Engineer is someone who understands the value of nurturing customer relationships and is passionate about the use of data for thoughtful storytelling.
Onclusive
MARCH 8, 2018
They discussed how AI is already impacting the PR industry, how AI will impact the role of PR and content marketing professionals, and how to leverage this evolution to drive business impact and success. AI helps PR pros make sense of these massive quantities of data and surface the insights that matter. McKinsey & Company). $2
Contently - Strategy
NOVEMBER 12, 2020
I’ve spent the last decade researching and reporting on the content marketing industry. Those splashy advertising efforts get undermined when brands publish a handful of safe, boring blog posts, devoid of storytelling or new ideas, written by marketers without editorial chops. I even wrote a book about it.
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