Agility PR Solutions

JANUARY 26, 2023

Big Data has created an information ecosystem in which advertisers use personal data to show consumers specific, targeted, and personalized ads online. It’s common […] The post How to balance the importance of data privacy and personalization in 2023 appeared first on Agility PR Solutions.

Privacy 86

Privacy Data How To Big Data 86

Solo PR Pro

JUNE 12, 2018

The revelations about Cambridge Analytica come at a time when organizations have made privacy changes to comply with the EU General Data Protection Regulation (GDPR), that reshapes privacy laws across Europe (and has an impact around the globe). How do you deal with “the privacy paradox” as Mary Meeker describes it?

Privacy 40

Privacy Data Ethics Policies 40

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

“Creativity is hardly possible without one’s capacity to think metaphorically, to coordinate proactively and to make predictions that go beyond simple extrapolation,” argues Anton Oleinik in a recently published paper in Big Data & Society. They want to know why a company exists and what its brand stands for. What does it value?

Marketing 173

Marketing Storytelling Creativity Privacy 173

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Alert consumer brands to emergent reputation threats . Planning is high-context, smart work.

Media 88

Media Data Reddit Crisis 88

Shift Communications

JANUARY 20, 2015

Newer trends like predictive analytics and big data are emerging and increasingly replacing traditional marketing tactics such as cold-calling and print advertising. There will likely be a greater awareness around privacy and security issues given growing consumer concerns and the rapid advancement of technology.

Marketing 60

Marketing Privacy Big Data Technology 60

ImPRessions - Crenshaw Communications

APRIL 8, 2021

One industry that’s a match for Big Tech may be the one that funds it — Big Advertising. P&G’s Marc Pritchard led the call for change, claiming deep-pocketed marketers are left in the dark on matters of data collection, privacy, and billing across the media supply chain. ” Take responsibility.

Reputation 305

Reputation Privacy Data Advertising 305

Stephen Waddington

JANUARY 12, 2021

A book about response bias, search listening and gaining consumer insights from big datasets. The app asked me to submit data about my drinking habits. When I entered my data, I reduced my actual alcohol consumption by approximately a quarter. It’s rightly a growing area of significant investment.

Big Data 96

Big Data Google Privacy Data 96