Remove Big Data Remove Consumer Remove Measurement Remove Privacy
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From Traditional Banking to Fintech: The PR Transition

5W PR

PR can illuminate this, emphasizing their adoption of artificial intelligence for fraud detection, big data analytics for personalized financial advice, and blockchain technology for secure transactions. Leverage experience Fintech is a relatively new player, and data breaches can be a concern for some consumers.

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The Future of Marketing: Sara Castellanos

Shift Communications

In today’s data-driven world, marketers must not only understand how to tailor their messages to audiences via different channels, but be adept at measuring the effectiveness of these messages as well. Zach Burrus. Marketing Analyst.

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Big Tech Has A PR Problem. Can It Close The Trust Gap?

ImPRessions - Crenshaw Communications

At a time of huge partisan polarization, one thing that brings people together, it seems, is resentment of Big Tech, especially the Big Four — Facebook, Google, Apple, and Amazon. Throw in Twitter for good measure. One industry that’s a match for Big Tech may be the one that funds it — Big Advertising.