ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

“Creativity is hardly possible without one’s capacity to think metaphorically, to coordinate proactively and to make predictions that go beyond simple extrapolation,” argues Anton Oleinik in a recently published paper in Big Data & Society. They want to know why a company exists and what its brand stands for. What does it value?

Marketing 173

Marketing Storytelling Creativity Privacy 173

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Alert consumer brands to emergent reputation threats .

Media 88

Media Data Reddit Crisis 88

Shift Communications

JANUARY 20, 2015

Newer trends like predictive analytics and big data are emerging and increasingly replacing traditional marketing tactics such as cold-calling and print advertising. There will likely be a greater awareness around privacy and security issues given growing consumer concerns and the rapid advancement of technology.

Marketing 60

Marketing Privacy Big Data Technology 60

ImPRessions - Crenshaw Communications

APRIL 8, 2021

The firm advises them to “share prosperity” by offering new jobs and presumably skills training; to communicate more clearly about “fairness” and use “explainability”; and to embrace diversity, equity, and inclusion. Redefine data ownership and privacy. ” Take responsibility.

Reputation 305

Reputation Privacy Data Advertising 305