Big Data Consumer Ethics Privacy 
Solo PR Pro
JUNE 12, 2018
Data has always informed the work of public relations professionals, but the sheer volume of information available today raises a new set of ethical and moral questions about what we collect, curate, share, and use. In fact, the explosive growth of data science may be part of the problem.
NewsWhip
JUNE 2, 2021
Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Alert consumer brands to emergent reputation threats . Planning is high-context, smart work.
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