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The Importance of PR Skills in a Hyper-Globalized World

PRSay

In 2000, the company had become part of the DaimlerChrysler alliance, but then Mitsubishi tried unsuccessfully to hide defects in its cars, rather than acting ethically by conducting a mass recall. Fundamentally, public relations is about managing relationships, grounded in an ethical process of self-correction and two-way communication.

Ethics 261
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Ethical Issues in Merging the Science and Art of Public Relations: Aaron Kwittken

Ethical Voices

Ethical issues in merging the science and art of public relations. Thinking about all the crisis work and all the different hats you’ve worn, what is the most difficult ethical challenge you ever confronted? I learned the ethics challenge very early on in my career. What is the best piece of ethics advice you were given?

Ethics 52
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CIPR Election candidates set out manifesto commitments

Stephen Waddington

I will continue the excellent work, which has positioned the profession as a strategic management function through active engagement with the business community showing how ethical communication can enhance economic performance. I will draw upon our talent pool of Fellows and Chartered practitioners to deliver this.

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Marketing Trends for 2015: Getting Back to Basics

Polaris

Technology (think: wearables) will outpace our ability to understand the ethical implications of adopting them. Big data will allow us to measure everything—and as a result, nothing, if we don’t carefully select the metrics important to our business. It’s to grow communities where they live.”

Trends 135
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What is Predictive Media Intelligence?

NewsWhip

Predictive media planning involves using big data and computer models to optimize the content strategy, develop the media relations plan or select distribution channels for a message or campaign. Here, analysis of big data strongly suggests, or predicts, that some approaches will work far better than others. .

Media 88
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Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them

Waxing UnLyrical

“The goal is to talk to and through people and to build a community where the value of belonging is measured in how people feel and what they can do differently as a result of your engagement.” Finally, it goes without saying, and you probably know this, but I’m going to say it anyway – be ethical. Do the Right Thing.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Main Topics Quick Links What is Mass Communication? Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? What is Mass Communication?

Ethics 52