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Data-Driven PR Campaign Planning: Part 1

Onclusive

If you have a media monitoring solution , such as Onclusive, you’ll discover a wealth of information in the big data analytics provided by these advanced technologies—from the current trends to the most impactful stories, authors, publications and messages that drove desired actions.

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How AI Will Be a PR Pro’s Dream Come True

Onclusive

Heidi began the webinar by talking about what has fueled the growth in AI by citing that “more data has been created in the past two years than in the entire history of the human race” (SINTEF ITC). AI helps PR pros make sense of these massive quantities of data and surface the insights that matter. McKinsey & Company). $2

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How AI is Changing the Face of Marketing

Critical Mention

In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. AI programs identify patterns in massive data sets that ultimately drive successful marketing campaigns. “In the era of big data, we have the need to mine all of that information, and humans can no longer do it alone. None (27%).

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PR Campaigns Still Need People

5W PR

These days, in many media circles, you can’t throw a rock without hitting someone talking about data analytics. Buzzwords like “ measurable metrics ” and “big data” are everywhere. No doubt, AI technology is making some incredible leaps and allowing PR companies to do a lot of things sooner and better than we have in the past.

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We Asked Today’s PR Influencers: What is #CreativePR?

Marketwired

This is post 1 of our 5-part #CreativePR blog series. Our spring blog series will dive into this topic. This is the first of 5 pieces that will focus on a separate aspect of “Creative PR,” starting with a topic overview: What are we talking about when we talk about “Creative PR?”

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Why We’re Looking Forward to PRSA’s Conference This October

Critical Mention

The conference’s theme, communications convergence, is especially appropriate this year as technology continues to advance. A globally recognized thought leader in creative excellence and business strategy, his passion is connecting consumers with brands in a genuine way and promoting positive societal change. SCHEDULE A DEMO.

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Latest PR Trends

5W PR

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. That’s because companies still need tools that will help them work through and with all the data that has been generated.

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