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The Role of PR in Transforming Consumer Finance

5W PR

Advocating user-friendly technology The surge of digital banking demands crystal clear communication about the user journey. Welcoming the digital revolution The journey to consumer finance services no longer starts at a bank branch. Curating messages for online audiences Press releases alone just won’t cut it anymore.

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Coffee with a Journalist: Tom Matsuda, The Block

OnePitch

“For me personally though, I’m looking at fintech and what that means, that a crypto publication is that we look at the way crypto intersects with fintech to say, I did a feature on neo-banks that are built on top of decentralized finance rails, or neo-banks are trying to be built on decentralized finance rails.”. [00:02:42]

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The Most Recommended PR Tech Vendors [PR Tech Sum]

Sword and the Script

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

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Is there still a place for PR wire services in the 2018 communicator?s toolbox?

Communications Conversations

At Aveda, most of our news is B2C around product launches, or B2B to a targeted segment of salon owners, stylists and opinion leaders in the beauty and wellness space. We still see the role of the wire service at times for financial releases, significant leadership announcements and some products/services.

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What Are the Types of Press Releases?

PR Fuel

Product Launch Press Release. You can effectively deploy a press release to unveil a cool new product. Be sure to emphasize the features of the product in the release to capture the attention and interest of reporters. You may also want to let the public know if they can get involved with your event.

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How to Set the Stage for Success with a New Client

Solo PR Pro

Will they pay you by check, bank transfer or credit card? This includes staffing changes, product launches, expansions, partnerships and more. Is there a set payment schedule? Is there specific information that needs to be on the invoice, such as a project number? Can you bill electronically? First invoice. News and events.

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4 Creative PR Ideas for Crisis Communications

Sword and the Script

Writing on the Ignite Social Media blog, Bruna Camargo gave the vehicle manufacturer good grades for its response, “Instead of issuing some lame press release about how they’re sorry their guy couldn’t be more eloquent, they embraced it, rolled with it, and are now about to bank on it. Use your own product.