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Helsinki, Finland – Growth Path Ahead

Landis PR

According to the Bank of Finland’s March 2024 interim forecast , GDP will contract by 0.5% The government’s plans include renewing the labor market in a way that has created major friction between the Government and labor unions. The Finnish economy has not yet recovered from the recession, but is gradually recovering.

Radio 64
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Innovation or stagnation: Are brands losing their individuality?

PR in High Definition

A recent study revealed that UK CMOs are almost half as likely to see innovation as the primary role of the marketing function as their US counterparts – only 25% of UK marketers identify “leading disruptive innovation” as a core functional priority. So, why are marketers so resistant to prioritise it?

Brand 54
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#measurePR Recap (June 2016): Live from #AMECSummit

Waxing UnLyrical

You know what’s awesome about a digital event? As you might remember, last week I moderated the June #measurePR Twitter chat live from the AMEC International Summit in London. PR has moved fr/ being just the media liaison to the PR influencer w/ all stakeholders incl. A2: PR/Marketing collaboration = success.

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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

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Pump and Dump: Fake Press Releases Crossing the Wire [PR Tech November]

Sword and the Script

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. The stock price jumps, and the bad actors sell the stock before the market realizes the news is fake.

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4 Ways Your Content Just Killed Trust & Buyer Confidence

Rock the Status Quo

What kills trust, when it comes to content marketing or even social media? We expect something amateur in appearance from an intern or student – but in business, it separates entry level providers from those we trust to be effective. Are you creating a masterpiece or something you can’t give away at a garage sale?

Banking 100
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SEO Software Company SEMrush Moves into PR with Prowly Acquisition [PR Tech Sum]

Sword and the Script

At a time when businesses are struggling to break through the noise and in-person meetings are rarely possible, digital PR platforms like Prowly bring more value than ever.” In my assessment, the company hasn’t added value to the communications market, and it may well have destroyed some. Try our services.

Software 178