Banking Content Marketing Print Writing 
Contently - Strategy
FEBRUARY 12, 2024
The best email newsletters are like holy grails for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. People respond well to CTAs if they’re specific because we all want our content to feel tailored to us.
Contently - Strategy
OCTOBER 24, 2019
A popular email newsletter is the holy grail for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. Curate your content into segments for specific audiences.
Contently - Strategy
AUGUST 22, 2019
When asked to recall your favorite online content, you probably don’t think about stuff made by banks. Unless, of course, your job is to make content for a bank. That’s not a knock on finance content at all, by the way. But just like bottled water, it’s the packaging that counts.
Buzzstream
OCTOBER 17, 2018
Unfortunately, it takes a while—sometimes a month or more—for editors to go through story pitches, so I will not be able to write this in time. The time spent strategizing, list-building, pitch writing, and content writing is crucial to the success of holiday content. Late November would be the time to pitch it!
Sword and the Script
APRIL 1, 2017
While that maxim had elements of truth five years ago, when I wrote that content marketing was the new branding , today I wonder if we’re not coming full circle, yet again. Where a few years ago, print was dragging the publishing industry into a morass of unprofitability, today, it is hinting at revival. Same Results. “As
Contently - Strategy
MARCH 18, 2024
Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content.
Sword and the Script
AUGUST 13, 2019
Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. million about six months later.
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