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Is Media Relations Dead?

Bianchi Biz Blog

the number of media outlets has dropped by almost 60 percent since 2015, with the lion’s share of the decline coming from the daily newspaper ranks; The number of reporters has dropped significantly as well, with U.S. Consider that: The number of bona fide independent media outlets is declining – in the U.S.

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How to Use Dynamic Listening to Reach New Customers

Cision

Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. It is no longer enough to keep track of your brand’s mentions from big publications like the New York Times and the Wall Street Journal. Listen to Increase Customer Spend.

How To 149
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The Top 10 PR Disasters in 2021

Prohibition

It was exposed, by the Wall Street Journal, as having known for over two years about the negative impact that Instagram was having on young people’s mental health. Facebook has been studying the impact of Instagram on its users since 2019 and the internal study was leaked to the newspaper. Peloton – is it that dangerous?

Crisis 146
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The Top 10 PR Disasters in 2021

Prohibition

It was exposed, by the Wall Street Journal, as having known for over two years about the negative impact that Instagram was having on young people’s mental health. Facebook has been studying the impact of Instagram on its users since 2019 and the internal study was leaked to the newspaper. Peloton – is it that dangerous?

Crisis 62
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Why Your Content Strategy is Failing And How to Fix it

Beyond PR

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Practiced by virtually all B2B and B2C organizations, content has quickly evolved into one of marketing’s staples.

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Top IT News Picks of the New York Tech Crowd

Flack's Revenge

Can be B2B or B2C. Back in the day we used to joke that every startup just wanted to be in the Wall Street Journal. To a lesser extent newspapers like the New York Times and the Wall Street Journal. CIOs, CTOs, CDOs and other leaders (or future leaders). What these people add to their Flipboard/check daily, etc.

Reddit 136
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

a) Many community newspapers going away and hopefully still being available in some kind of online format. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. Local news and indy journalism more trusted. “I I see a few things.

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