The Hoffman Agency

FEBRUARY 8, 2024

They are more than a valuable asset, they are the hallmark of an exemplary corporate culture. The dark side of B2C: Why your customers deserve better data Jana Schubert, Associate Director, The Hoffman Agency The more a company depends on its end customers, the more it needs to invest in its own IT infrastructure.

B2C 73

B2C B2B Agency Trends 73

Bianchi Biz Blog

NOVEMBER 9, 2020

It is no wonder that one of the most common complaints of many PR professionals – especially those working in the business-to-consumer (B2C) sector where newspapers are a primary target – is that media relations is more difficult than ever. Media Relations, Earned Media & the PESO© Model.

Media Relations 102

Media Relations Automotive Media Newspapers 102

ImPRessions - Crenshaw Communications

JULY 15, 2016

Today’s B2B and B2C public relations firms take special pride in projects that allow them to do well and “do good.” Just like seasoned corporations and tech start-ups, nonprofits need to illustrate their story with compelling data that demonstrates the results of their efforts. Numbers tell the story.

Nonprofit 120

Nonprofit Strategy B2C Leadership 120

ImPRessions - Crenshaw Communications

MARCH 1, 2017

smartphone users ages 13 to 24 use Snapchat, The Wall Street Journal reported last month that 14 percent of U.S. But the tour needn’t be other-worldly to get attention; even corporate headquarters can be intriguing if you’re visiting Uber. Although eMarketer reported that 45% of all Snapchat users in the U.S.

Video 120

Video B2B B2C Survey 120

Flack's Revenge

JANUARY 10, 2019

If I‘m a B2C brand, I am still investing somewhat in Facebook. 10 Social Media Strategies for Corporate Communication in 2019 ( Maximize Social Business). Neal: You can’t ignore Facebook, it is still the gorilla until something else comes along. Social media 2018 put the spotlight on data, video, Stories ( Marketing Land).

How To 159

How To Facebook Social Media Advertising 159

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. Local news and indy journalism more trusted. “I

Marketing 198

Marketing Content Marketing Data Social Media 198

Prohibition

JULY 14, 2017

It’s the bread and butter of the sector and it’s an essential tool to ensure brands are putting out the right message and engaging their audience; whether they’re corporates, consumers or stakeholders. The audience, the consumer – whether B2B or B2C – is savvy, savvier than ever. We’re used to consuming media on mass.

Content Marketing 48

Content Marketing Marketing B2C SEO 48