B2B Creativity Leadership Trade Shows 
Sword and the Script
JANUARY 8, 2019
Media references tend to take a back seat to the mad pace that is often B2B marketing. In addition, the account management model many B2B shops follow means marketing has to lobby an enterprise account manager (AM) who would really prefer not to spend a favor asking for something that doesn’t advance a specific deal. Photo: Unsplash.
Sword and the Script
FEBRUARY 27, 2018
A few years ago, a big story in B2B suggested the buyer’s journey was nearly complete by the time a prospective customer engaged a vendor. Also, see these important posts: Attract, Convert, Retain, a B2B Marketing Roundup. How B2B Marketing Can Get More out of Trade Shows. How the Buyer’s Journey Fell from Grace.
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Sword and the Script
DECEMBER 30, 2017
Unquestionably, B2B blogging, as a topic, re-emerged as hot. A Data-Driven Answer for B2B]. Note: This top post was published in February 2017 and some of the metrics were updated in November and those can be found here: 3 Habits of Highly Successful Bloggers B2B Marketing can Borrow [Study]. And it’s about time.
Sword and the Script
APRIL 25, 2017
In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. For example, the most recent B2B lead generation report by Chief Marketer listed live events as the second top source of leads. Are Trade Shows still a Good Place for PR Launches?
ImPRessions - Crenshaw Communications
MARCH 31, 2017
Feeling creative? In routine sessions participants may come unprepared or be reluctant to share, relying on others to do the heavy creative lifting. In B2B PR, a strong point of view on an industry problem, a compelling vision for the future, or a prediction can be winning thought leadership ideas, with the right packaging.
Contently - Strategy
SEPTEMBER 10, 2020
It’s great to hear how you guys are developing real shows and series around it, and taking that to the next level. One thing that’s important to note, especially as a B2B marketer, is that some of these tactics are good externally and internally. We can’t do trade shows, can’t do in person events.
ImPRessions - Crenshaw Communications
OCTOBER 24, 2018
Love them or hate them, conferences and trade shows are important venues for any business to generate public relations , marketing, and sales returns. If you’ve ever attended a major tech trade show, you know they can be a blur of handshakes, branded swag, business cards, and mediocre meals. Get creative to stand out.
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