Ishmael's Corner
OCTOBER 4, 2015
Corporate Overview. The post 10 B2B Companies Who Don’t Waste the Precious Online Real Estate, “About Us.” Sometimes, it goes by a different name. Company Info. Nomenclature aside, all strive to give the visitor a look inside the company, explaining its business, its values and what makes it tick. Better yet,more.
Shift Communications
AUGUST 2, 2022
At a time when companies — both B2C and B2B — are being held more accountable for their actions, policies and statements than ever before, it is imperative for us as communicators to be more mindful of the words we choose. Words matter. Sentences sting. Enter DEI language.
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PRSay
DECEMBER 7, 2023
According to our report, if your client has an announcement or initiative that incorporates corporate social responsibility (CSR); environmental, social or governance (ESG); or diversity, equity and inclusion (DEI), the next generation of journalists will want to know about it.
Victorious PR
JULY 25, 2022
Whether B2B or B2C, your business is only as good as your sales. On the other hand – and less relevant to startups in the short term but essential as growth proceeds – is that large corporations need to make sure the entire public feels specific ways towards them on a national level.
Sword and the Script
JULY 24, 2018
In my experience doing this, and I’ve done it for a long time in many different B2B environments, here’s where things usually fall apart. Research shows B2B organizations spend an average of $150 for every email address they capture. Content marketing in B2B isn’t a benevolent exercise in goodwill. They wanted the white paper.
Prohibition
MAY 6, 2020
Rather than focusing on getting them to sign on the dotted line, B2B marketers need to think longer term. At present, the priority for B2B marketers has to be about showcasing value to existing clients and prospects alike. It’s about being realistic about your customer mind set. But how does that translate to online marketing?
Contently - Strategy
OCTOBER 4, 2018
” The user base is far more intergenerational than say, Instagram or Twitter, which means it’s prime real estate for content that recalls the reader’s “golden years,” whether you’re trying to connect with retirees over 65 or millennials recalling the ’90s. TipTuesday stinky gym clothes?
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