The Proactive Report
JANUARY 12, 2016
A recent article in AdAge reports that ” the emergence of skippable, blockable, opt-out-able advertising, not to mention ever-more integrated campaigns, means PR can suddenly demand more than a supporting role—and maybe even take center stage.” ” That’s great news for PR.
The Proactive Report
JANUARY 12, 2016
A recent article in AdAge reports that ” the emergence of skippable, blockable, opt-out-able advertising, not to mention ever-more integrated campaigns, means PR can suddenly demand more than a supporting role—and maybe even take center stage.” ” That’s great news for PR.
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The Proactive Report
JANUARY 12, 2016
A recent article in AdAge reports that ” the emergence of skippable, blockable, opt-out-able advertising, not to mention ever-more integrated campaigns, means PR can suddenly demand more than a supporting role—and maybe even take center stage.” ” That’s great news for PR.
Rock the Status Quo
DECEMBER 10, 2015
” Sure enough, two solid weeks of pitching landed two byline articles, and a handful of interviews. So how do I plan to fill the pipeline with editorial once the frenzy is past, when my major publications just aren’t interested in money articles? Put on Your Storyteller Hat. Two words: vertical markets.
Ishmael's Corner
MAY 17, 2015
Yes, a certain percent will read articles that point them to the microsite, but why end up one generation removed from inserting your voice in the conversation? Most people aren’t going to search on the “Wells Report,” and certainly no one is going to be searching for “context” on this topic, wasting this valuable real estate.
Beyond PR
MAY 12, 2016
Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. Think about newspaper articles that direct readers to “continue story on page 53.” Sometimes the adventurous, the forward-thinking, and the bold win the day. In a word, content.
NewsWhip
JUNE 23, 2021
Meanwhile, when you have a developer doing the extensive work and research of a thousand pages of a permit application, an opponent and activist or someone who just doesn’t totally understand it because they didn’t read 500 pages of text, they only need 280 characters of a Tweet to generate a 500 word newspaper article.
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