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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. news articles). Brand mentions refer to instances where an organization’s name, product, or service is discussed or referenced in media content.

Viral 52
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The Most Recommended PR Tech Vendors [PR Tech Sum]

Sword and the Script

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

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The plant-based companies shaking up the meat market

NewsWhip

Between them, these brands had articles written about them that collectively received some 2.1 The top articles about plant-based meat alternative companies. The top articles overall were almost all about Beyond Meat, so we’ll start with those before diving into the others. million engagements. Taken as a group though, Yum!

Company 78
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4 PR Lessons From the Way Popeyes Launched Its Popular New Chicken Sandwich

PRSay

For PR pros, tens of millions of dollars may not be a realistic goal for a social media campaign, but it is a good demonstration of how a product launch combined with an exciting social push can drive big results for a client. And at MediaSource , driving big results is what we’re all about. But its social media team had other ideas.

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Newsjacking Tragedy

Rock the Status Quo

” An article in Gawker took it a step further in their scathing indictment of the post. It’s a one-way ticket to social media #virality.” To have their own post go viral, even land new business. We know that appropriate organizations can elevate a public conversation to help those in need.”

Pitching 272
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Myths And Facts About Public Relations

ImPRessions - Crenshaw Communications

We often do this through written content like opinion pieces and bylined articles, or through speaking opportunities at industry conferences, and of course through social media content. In most cases PR teams will coordinate with their counterparts in marketing to prepare for and support product launches and other news.

Publicity 334
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Approaching PR In The Age Of New Media

Remote PR Jobs

The impression and traffic to one web article can be leveled up by connecting stories and sharing with different brands’ fans, whether it be through reposting business news on LinkedIn or sharing a perfect consumer-facing press placement in Instagram Stories with a swipe-up link.

Media 100