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The 20 Responsibilities of PR and What They Entail

Onclusive

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Media Training. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

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How Do You Monitor for Mentions on Podcasts [PR Tech Sum]

Sword and the Script

The opportunity is another potential source for earning coverage – even as traditional media relations gets harder. Many of the media monitoring tools are the market offer podcast monitoring through a third-party partnership with the company. The growth presents both an opportunity and a challenge for PR.

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The 22 Responsibilities of PR and What They Entail

Onclusive

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

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The 21 Responsibilities of PR and What They Entail

Onclusive

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370
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How AI is Changing Marketing Communications

Burrelles Fresh Ideas

Chatbots and Virtual Assistants: AI-powered programs help these conversational interfaces to engage with customers in real-time, answering their queries, providing recommendations, and guiding them through the buyer’s journey, all while hopefully enhancing customer service and satisfaction.

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What Automotive PR Pros Should Know About ChatGPT

Bianchi Biz Blog

Also, for companies that receive a high volume of customer service requests, ChatGPT can be used to generate customer-facing responses and support. The model may be able to generate text quickly and easily, but it lacks the creativity and intuition that human writers possess.

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Will PR Automation Put You Out of a Job?

Bad Pitch Blog

It''s ironic to note the math of an algorithm is being used to generate the words of a newspaper article -- 108 of them in the above example. I''m creative! It''s designed to help startups with marketing tasks like Search Advertising, Content Marketing and what it calls "PR and Media" read: media relations.