NewsWhip

SEPTEMBER 14, 2023

Barbie’s marketing was the talk of the town on social media , with several partnerships becoming part of the discourse in their own right, but the coverage of the movie never really slowed down either. It’s worth stepping back and looking at just how much of a cultural event the movie has been. The story originally totaled over 1.4

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Ethical Voices

OCTOBER 16, 2023

I went to LSU for college and have a degree in textiles, apparel, and merchandising from LSU. I did data communications for our local, state and national reporting. I also worked very closely with the president, who was very data-driven at that time, and the Office of Marketing Communications to create talking points for him.

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Shift Communications

OCTOBER 12, 2016

When putting together a comprehensive PR and marketing plan, it’s important to remember that companies are like snowflakes — each has differing backgrounds, leadership, goals and approaches. Just like with shoes, jeans and boyfriends, in public relations it’s true that one size doesn’t fit all. Measuring if it Matters.

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