Burrelles Fresh Ideas
FEBRUARY 6, 2024
The early days of sports apparel were primarily driven by functionality, with little emphasis on aesthetics. Not to age myself, but my idea of sports apparel back in the day was wearing a pair of sweats and an NFL jersey with my favorite player’s name on the back.
Cision
JULY 26, 2017
The ability to target audiences on social is increasingly important considering that networks have grown in size (Facebook now has two billion monthly users ), and fake profiles have become increasingly prevalent (It is estimated that between 9 percent and 15 percent of monthly Twitter users are bots ).
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Communications Conversations
JANUARY 19, 2015
In case you missed it, Facebook rolled out “call to action” buttons last February. ” Hmmm… Probably a result of apparel, consumer electronics and home goods companies being the most popular industries for CTA buttons. It was hardly a revolutionary move. Advertisers wanted to bolster results.
Flack's Revenge
NOVEMBER 12, 2015
In August, Alibaba Group partnered with consumer electronics retailer Suning Commerce Group in an effort to match or exceed JD’s capabilities. The partnership gives Alibaba access to Suning’s logistics network, which reaches across most of China, to boost same-day delivery of consumer electronics and appliances.
Communications Conversations
APRIL 24, 2017
And, most of it was focused on what kind of drink would photograph well on Instagram (and Facebook, Snapchat and Instagram). One Facebook post (same thing): One Instagram post: I didn’t see a huge media blitz. Read between the lines: This was a huge marketing play, pure and simple. when it was unveiled at 7 PM AT NIGHT!).
The Stalwart Blog
JANUARY 8, 2016
Facebook already unveiled its 360 Video platform late last year and likely has more in store for 2016 with it’s Oculus Rift virtual reality technology. Facebook, Twitter, Pinterest and Instagram all debuted “buy button” features in 2015. And there’s some serious innovation on the horizon when it comes to video. Coming To You Live.
PR 20/20
JUNE 4, 2020
Today’s consumers are conditioned to expect personalization. consumers find marketing personalization very or somewhat appealing. If that’s not enough, SmarterHQ found that 72% of consumers say they only engage with personalized messaging. For example, people who watched your video on Facebook and are based in Ohio.
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