Analytics Data-Driven PR Infographics Publicity 
Shift Communications
SEPTEMBER 18, 2017
Let’s next look at a predictive analytics example every PR practitioner will benefit from. Matching Customer Behavior to Public Relations. The purpose of public relations is to generate awareness and trust. The PR industry operates this way mainly because we’ve not had access to predictive software or good data.
Newsfile
JANUARY 24, 2024
The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. So, to help you out, we’ve identified the top 5 PR trends in 2024. So, read on to discover what you should not ignore in public relations this year. Increasing Multimedia 5.
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Shift Communications
DECEMBER 18, 2014
If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.
Shift Communications
DECEMBER 27, 2016
Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectations. TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. IBM Watson Analytics has changed that.
Newsfile
JANUARY 30, 2024
Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. Multimedia in PR Trends In 2024, your public relations strategy should incorporate various multimedia elements.
ImPRessions - Crenshaw Communications
JUNE 28, 2018
If you’re a cybersecurity firm, a 1000-person survey conducted after a public security breach may show behavior change, persistent sloppy password habits or new attitudes about smart home devices. Media love poll-results story pitches, especially when accompanied by visuals like infographics. Data.gov, Healthdata.gov, U.S.
Shift Communications
APRIL 2, 2015
It’s hard to miss all the articles and blog posts about how the PR industry is changing, how it’s integrating with new skill sets. Today, I wanted to dive a little more into my personal experience on the subject – including why PR pros should honestly start thinking about expanding their skill sets (and where to start).
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