Analytics Customer Service Infographics Marketing 
Onclusive
MARCH 21, 2018
In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate. Was it a function of PR? Its own function?
5W PR
SEPTEMBER 19, 2023
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Newsfile
JANUARY 30, 2024
AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies.
ImPRessions - Crenshaw Communications
JUNE 28, 2018
Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. Unlike custom marketing surveys, they’re administered on behalf of multiple organizations, thus spreading the cost over many sponsors.
PR 20/20
MAY 23, 2017
We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. even a free marketing course).
The Proactive Report
OCTOBER 26, 2017
There is no doubt that social media is a part of our lives today – and, as such, social media has to be a big part of every company’s marketing plan. Your customers expect you to be active and responsive on social media. It is all about social media customer care. Thanks to Website Builder for this infographic.
PRSay
JUNE 26, 2016
When companies use social media strategically in the communication planning process, with greater audience intelligence and market insights they are better prepared to handle a dynamic and socially engaged public to achieve their intended communication goals. The Social Media Strategy Wheel. Good Planning Includes Social Media.
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